What are Liquid Assets? Small Business Owner’s Guide

Life and business have a lot in common: They both have predictable ups and downs, as well as unforeseen circumstances that require us to scrap the schedule and change course. Liquid assets are a defense against expected and unexpected circumstances. Looking at small business owners, liquid assets are particularly important, serving as padding for the company while […]
What Is a Good Profit Margin? The Different Types of Profit Margins & Industry Benchmarks

Like a human’s pulse rate or blood pressure, certain metrics serve as vital signs for a company’s wellbeing. One of those metrics is profit margin. Profit margin, or a percentage that tells you a company’s profitability, is considered one of the most important ways to measure a business’ overall financial health. How do small business […]